Seven Myths of Email Marketing

Seven Myths of Email Marketing Do you conduct email marketing campaigns or have you completely shifted to social media marketing?Many marketers swear by the power and effectiveness of social media marketing. As much as they’re not wrong, email still has a place in the marketing field.It may seem old-fashioned in this age of instant messaging and social media influencers.However, emails are still being used for communication. As such, marketing can be done through them.A big challenge is all the negative talk about how ineffective email marketing is. It’s said that it takes too much effort, emails have low open rates, you never get to know whether the email was received etc.Are these claims true? And if they are, are there any benefits which can encourage you to overlook them?EMAIL MARKETING MYTHSThis article looks at some of the most common statements said about email marketing. You may be familiar with some or all of them and maybe desire to know just what the truth is.As you will see, just because a statemen t is popular doesn’t mean it’s true. Even when it seems factual.We’re referring to these statements as myths because we have seen the error in them.We show you why they are wrong and help you see why email marketing is still able to get you more sales.1. The fewer the emails, the betterIt’s a fact that emails are a popular means of communication. As a replacement of the old snail mail, emails have done a good job in making communication faster.According to Statista, there were approximately 281 billion emails sent and received daily in 2018.This number is expected to rise to over 347 billion daily mails in 2022.Going by data from The Radicati Group, email use is increasing. From 2015 to projection for 2019, both users and the number of accounts per user are increasing.Obviously, email communication is increasing. People expect to send and receive more emails. Coming to marketing, you’ve heard that you should not send many emails. The reason has been that many emails are simply too much for customers.And what’s the risk?Unsubscription.There is indeed a connection between the number of emails sent and the number of unsubscriptions. The connection is quite direct. With more emails, unsubscriptions increase.Although this is a fact, it doesn’t paint the real picture.The truth about the situation is quite different. The biggest reason for unsubscriptions is not the number of emails but the content of the emails. Your email marketing can be rejected not because of the frequency, but the quality of information you provide.Think of the reason emails are marked spam. Often, it’s either because the email comes from an unknown sender or is a scam email. But if someone subscribed to your newsletters then receives many emails from you, they would likely just ignore them.Customers don’t get moved by the number of emails or sales people who spe ak with them. It is the quality of the conversation that makes the difference. You don’t convince someone to buy your product by talking too much. You do so by making him see the benefits of the product.As such, you can send your customers more emails. The only thing you have to do is make the message relevant.2. Unsubscribers pose a threat to your campaign’s successFollowing the myth that fewer emails are better is this one about unsubscribers. It has been said that the worst thing to happen to your email campaign is people unsubscribing from your list. Apparently, this has the capacity of causing serious damage.Is it true?The reasoning is that if people unsubscribe from your email campaigns, then you will reach fewer people. From the lower reach you will end up with reduced revenues. Therefore, it’s best if no-one opts out.But just as with the above myth, this is also misleading. Do not fear the effect of unsubscribers as they can’t cause you any significant harm. But perh aps more important is the fact that you actually need to frequently “clean up” your email list. Email lists are often full of invalid email addresses.When you send emails to those addresses, you get little response because some of them don’t exist.Someone may have wrongly typed the email addresses. Some people may also have decided to become dormant and unresponsive to your communication. For that reason, you need to occasionally find out who are really with you.With that in mind, can there be anything better than customers unsubscribing? Won’t that make your work of cleaning the list easier?Keep providing the option to unsubscribe and stop seeing those actions as a bad thing.3. Never send the same email twiceThis one sounds very logical. It’s also easy to embrace it unless you consider the reason why you would want to do the opposite. There might be a need to send the same email twice and the reason may be solid.But for the caution to make sense, it’s assumed that sendi ng the same email twice is a repetition.The second email will not do anything much since the reader already got the first one.Indeed, if you were to send someone an email and they read it, then you send another one, what happens?If it’s the first time it’s happening, they might think of it as a system error.But if it happens regularly, then it could be frowned upon as spamming your customers.However, what happens when the first email wasn’t read? Maybe it never even got delivered.Maybe it was part of many emails selected together and marked as read without really being read.This happens especially when someone has many unread emails and doesn’t think they are very important.In that case, re-sending the same email will give the recipient an opportunity to read your email. It will now be among a few which won’t be tiring to go through.Considering this situation shows a clear example of when it might be a good idea to re-send the same email again. But even as you do that, the re are some things that are worth taking into account.Re-send only certain emails â€" having decided that you’ll be re-sending emails, you can’t be doing so for every email. You’ll have to choose which ones to re-send and which ones not to. Re-sending all of the previously-sent emails will be spamming your customers. And that’s bad.Choose the emails which are critical to your overall campaign. If your strategy was to send three emails, each building on the previous one, you can send the last one twice.This will be the one intended to generate leads or has the link to your landing page.This takes care of a situation where the first two emails could have been seen but not read. With this last one, maybe the different subject line, assuming they’ve all been building on one another, will get the customer’s attention.Re-send after a few days â€" do not send an email today then re-send it tomorrow. Do that twice and your customers will start wondering whether all is well. They might start deleting your emails haphazardly not sure which is the original and which one is the repeat email.Since many email servers are configured to retry sending a failed email, you’ll not go wrong if you wait for 3 days. In case you have a means to know which addresses failed, you can try those ones.Otherwise, you can send to all of your customers.As long as this doesn’t happen daily, you’ll be fine.Make small changes â€" as much as you now know you can re-send emails, it can be wise to make slight changes to the original one. For instance, you can change the subject line. The change shouldn’t be very big; subtle enough to make a distinction but still clear on the message.You can also change the email template a little bit. These are efforts to ensure the email doesn’t look too much like a previously-received email.4. It’s all about open ratesGenerally speaking, marketers understand the importance of their emails getting delivered and being read. This is the only way they can tell that their messages have reached the intended people.Without being read, the customers or prospects will not have the information they were intended to have. This will simply mean that the company has products or services but no-one knows about them.Although emails are expected to be opened, not all of them are. Some are deleted without being opened. Others don’t even get delivered into the inbox.But is opening the email the biggest achievement for a marketer? It’s not.If you focus too much on open rates and ignore other metrics, you may get mislead by the numbers you collect. There are at least two alternative metrics you should evaluate your performance by:Lead generation â€" every marketing campaign has a goal. There is the achievement expected to be made. Developing and sustaining a relationship with a customer takes time and effort. This process is called the customer lifecycle.The process has several stages and one of them is lead generation. This stage i s important because it’s what brings in the person.It’s like setting up a shop then a buyer walks in to buy something. Managing to draw him in is a big achievement. If your intention is to generate leads, then measuring the number of leads generated would be the best metric.   If the customer followed the link to the website to check out your products, then you have made considerable progress. Merely opening the email isn’t enough progress.Conversion â€" this is the ultimate in any marketing campaign. The reason you do all the marketing you do is to convert. You intend to turn leads to loyal customers. And that isn’t automatic.Knowing exactly what you want to achieve, it becomes easier to measure your success. As such, measuring the open rates only will likely give you an incomplete picture. You won’t be able to see how much of your efforts have paid off.5. The best day to send email is TuesdayMany studies have been made in an effort to know how to make the most out of ema il marketing. Among the most popular questions has always been about the best day to send emails.Which day sees the highest open rates?From a lot of email data, the results have shown that Tuesday tops the list of days. Thursday and Wednesday have also been seen to be days when people open their mails.And with that, it has been concluded that to get people reading your emails, you should send them on Tuesday.It’s however interesting to see how despite the data-backed conclusion, no-one sees the lack of logic in this conclusion. It is simply impractical. Here are reasons why.If most emails are opened on Tuesdays, does it mean they were sent the same day? this is very unlikely. The studies seem to ignore the fact that not everyone opens their emails the same day they receive them. Some even take days to do so.If someone doesn’t regularly communicate via email, they may even check once a week. Maybe on Fridays. And the data shows that there are people who open their emails on Frid ays too.As such, advising people to send them on that day is misleading. Consider the person who receives 30 emails per day. If a week’s emails were sent on Tuesday, that would mean 210 emails received in one day. Will he be able to read them all and respond accordingly?If everyone sends emails on Tuesdays, what happens to the internet traffic? the internet is like a big highway of many interconnections. Internet services are often charged in terms of traffic allowed.Let’s use our above example recipient of 30 emails per day. Think of what would happen if a week’s emails, 210 in total came in on Tuesday while he’s still doing his normal browsing. Won’t his network connection suffer?And what if this was the case the whole world over? Whereas email servers can receive many emails per second, the network may have limitations. Even computer performance will be affected.Should the industries which thrive over the weekend also send emails on Tuesdays? think of the retail indus try. Although shopping takes place every day of the week, weekends are peak times.To maximize on the weekend sales, offers will be promoted through out the week. Come Friday, the hype created around the offers will be taken a notch higher. If you are a retail store manager, are you to send your marketing emails only on Tuesday so as to have them opened?Will you have generated enough buzz for the weekend sale if you only sent emails on one day of the week? And just how many will you send on that day?It’s clear that the data is right and the conclusion is right too. But the advice coming from the conclusion is wrong. There is just no way marketers in the whole world will send emails on Tuesday.The retail industry is one of the most active in terms of marketing. They definitely cannot afford to follow this advice. Neither can anyone else.One of the reasons marketing happens throughout the day is because brands need to be in the consumers’ minds. That is why marketing is important. Get forgotten by the consumers and you risk being overtaken by the competition.6. Avoid “spam” keywordsSome words are synonymous with marketing. Words such as “FREE,” “DISCOUNT,” “OFFER,” “SAVE” and the like. These words will rarely miss in any marketing communication.Being in virtually all marketing material, these words have ended up being misused by scammers. As they try to entice victims, they use these words in emails.The results?Many started being wary of such words.Old spam filters used to watch out for such words. If working on auto-pilot, they would immediately send the email to the spam folder or delete it. That’s how traditional spam filters protected their owners.On the basis of this, the advice goes that you should avoid these words.Such advice doesn’t take into account how spam filters work. If you look at your inbox, you’ll notice many marketing emails containing these words.Did they get flagged as spam? No.Did you see the “spam” words an d rushed to delete the emails? No.Yet you’re supposed to believe that using those words will get your emails deleted or flagged as spam.The same way those emails got to your inbox, yours will also get to your customers’ inboxes.Do not be stressed out by this. Technology has advanced and today’s spam filters are smart enough to identify spam from legitimate marketing email.7. Email marketing is dyingAnd now to the last myth we’ll look at. This statement has been thrown around for some time too.Could it have come from the social media world in an attempt to quickly overthrow email as a marketing channel?Indeed social media changed the way marketing used to be done. It also has its share of the market. You can’t successfully do marketing in the current digital world without using social media.That said, social media has not replaced email marketing. And it may not replace it any time soon, if at all it’s to happen. The reason is simple: businesses cannot abandon email for b usiness communication then go for social media.Social media is too social for serious business transactions.Sure, businesses do make transactions on social media but there are limits to it.As long as businesses are communicating through email, the place for email marketing still exists.According to a Campaign Monitor study, email marketing ROI increased by $44 for every $1 spent.This means that email marketing has potential that’s not yet tapped into.With such numbers, there is no death in email marketing. None at all. In fact, businesses should be quick to invest more resources in it.CONCLUSIONComing from numerous conversations based on studies done, these myths are powerful. And the presence of data make them seem accurate and authoritative.However, it’s always wise to ask yourself some questions about the conclusions and advice given.Don’t just follow the popular route. Instead, do some of your own research. Analyze the information provided and make conclusions which make s ense for your business.

What Is JavaFX and Its History

Essay on John Donne - 1928 Words

John Donne John Donne had a rich life full of travel, women and religion. Donne was born in 1572 on Bread Street in London. The family was Roman Catholic which was dangerous during this time when Catholicism was being abolished and protestant was taking over. Donne’s farther was an iron monger who died in 1576. At 11 Donne and his younger brother went to university and studied there for three years then he went to Cambridge for a further three years. He left without any degrees because as a Catholic he could not swear the ‘Oath of Supremacy’, which made you swear an oath declaring Henry VIII as head of the Church of England, Donne refused to swear this. In 1592 Donne joined a law practice and a legal career seemed ahead of†¦show more content†¦When there marriage was discovered Donne was thrown into prison by Anne’s father along with several other of Donne’s friends who were involved. John Donne lost his job and for the next few years struggled to provide for his family through his writing of poetry and practising some law and ‘tutoring’ rich women. It was not until 1609 that Donne was reconciled with his farther-in-law who then provided John and Ann with a dowry. Later on his life Ann died in labour of his thirteenth son. He then lived his life out as a protestant and part of the new Church of England. I shall now talk about how religion relates to Donne’s poetry. His life passed during a major change of religion in England the king wanted all control of the church so he could divorce his wife, he declared himself head of the Church of England. My first poem that relates to religion is ‘The Flea’ in this poem Donne is trying to convince a woman to sleep with him by using religion to sanctify him sleeping with her for example when he says ‘Where we almost, nay more, than married are†¦our marriage bed, and marriage temple is[2]’, he makes the bed seem holy and that g-d wants them to sleep together this may of reassured her as it connects g-d and the church together to make everything alright and holy . This poem proves that Donne is a veryShow MoreRelated Biography of John Donne Essay3729 Words   |  15 PagesBiography of John Donne John Donne was an English poet and probably the greatest metaphysical poets of all time. He was born in 1572 to a Roman Catholic family in London. His father died when John was young leaving his mother Elisabeth to raise him and his siblings. Throughout Donne’s life his experiences with religion were full of trials and tribulations, something that can be clearly seen in his poetry over time. He remained Catholic early in life while he attended both Oxford and CambridgeRead MoreJohn Donne Poetry Analysis2693 Words   |  11 PagesJohn Donne Poetry Essay The metaphysical poets were segregated in the seventeenth century to form a new and distinct style of poetry that employed immaculate wit, complex metaphors and luminous imagery. John Donne’s poetry is no exception to the form and thematic volume of the metaphysicals. Donne explores ideas in a manner which some readers find confronting and enlightening through relentless use of metaphysical conceits and his direct address to an individual or god. Donne confronts and enlightensRead MoreMetaphysical Poetry By John Donne1590 Words   |  7 Pagesgot involved in metaphysical poetry like: Samuel Johnson who wrote his book which is known as ‘’Lives of the Most Eminent English Poets’’, Henry Vaughan, Andrew Marvel, Richard Crashaw, George Herbert and finally who was the main founder, John Donne. John Donne (1572 - 1631), the founder of the Metaphysical school of poetry, lived and wrote during the succeeding reigns of Elizabeth I, James 1 and Charles I. His early life was passed in dissipation and roguery, much occupied with secret love-makingRead MoreMetaphysical Poetry of John Donne1441 Words   |  6 PagesKirsten Furnish AP Literature Mrs. Hendricks November 1, 2012 Literary Analysis of John Donne This examination of John Donne’s metaphysical poetry includes analysis of Donne’s use of topic, structure, scansion, style and theme. John Donne is known as one of the best writers of metaphysical poetry, a genre of poetry that is characterized specifically by themes of knowledge, intellect, and having a somewhat unrecognizable meter or rhyme. Metaphysical poetry forsakes pure and genial nature of otherRead MoreJohn Donne And George Herbert942 Words   |  4 PagesJohn Donne and George Herbert are two metaphysical poets that lived in the United Kingdom around the 17th century. Although they are almost a generation apart in age, both poets showcase an unbelievable amount of comparison in their poems. Each of these poets has written about their life experiences from troubling times to love and compassion. Though they share similar backgrounds, each poet has a unique style that shows a great amount of symbolism, irony and spirituality. The poems EasterRead MoreSonnet 116 And John Donne1059 Words   |  5 Pages William Shakespeare’s â€Å"Sonnet 116† and John Donne’s â€Å"A Valediction: Forbidding Mourning† similarly explore the theme of everlasting true love. However, both poems differ in rhyme scheme, techniques, and meaning. The poets use these tools to convey to the reader that everlasting true love does in fact exist. Although both speak so passionately about said love, only the speaker of Donne’s poem has actually experienced it. 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In the poem, I Felt a Funeral in My Brain by Emily Dickinson, the speaker appears to be losing her mind and uses funeral as a metaphor; a representation of the speaker s emotions dying. For me, death is a way for a person to start a new chapter. Perhaps even a better â€Å"life†. John Donne was an EnglishRead MoreJohn Donne s A Fever1270 Words   |  6 Pagesmetaphysical poet, John Donne is known for use of strange paradoxical imagery, complicated thought, and questioning the nature of the reader’s reality. In the sonnet, â€Å"A Fever,† Donne explores an unusual and complex love that he has for a woman. Throughout this poem Donne makes use of the contrasting themes of love and hate. While some might this consider this unusually, Donne’s use of the contrasting themes of love and hate show that the love a woman can give purpose to a man’s existence. Donne begins hisRead MoreDeath, Be Not Proud, By John Donne1303 Words   |  6 Pagesstages of your own life you will experience death in some way. In the poems, â€Å"Death, be not proud† and â€Å"Do Not Go Gentle into That Good Night,† the speakers possess two similar ideas of just what death is. â€Å"Death, be not proud† is a poem written by John Donne and maintains a direct approach to the coming of death. â€Å"Do Not Go Gentle into That Good Night,† is another poem discussing death and mortality, written by Dylan Thomas, and reflects his somewhat more defiant attitude towards death. In both poems

Trade, Money and Capital Free Essays

B. TRADE, MONEY AND CAPITAL Features of a modern economy 1. – Specialization and division of labor 2. We will write a custom essay sample on Trade, Money and Capital or any similar topic only for you Order Now – Measure economic values 3. – Stock of capital * Trade, specialization and division of labor. * Specialization: occurs when people and countries concentrate their efforts on a particular set of tasks, it permits each person and country to use to best advantage the specific skills and resources that are available. * Division of labor: dividing production into a number of small-specialized steps or task. * Specialization and trade are the key to high living standards. * Globalization Globalization: is used to denote an increase in economic integration among nations. Increasing integration is seen today in the dramatic growth in the glows of goods, services, and finance across national borders. * Money: the lubricant of exchange * Money: is the means of payment in the form of currency and checks used to buy things. Lubricant that facilitates exchange. * Governments control the money supply through their center banks * Money is the medium of exchange. Proper management of the financial system is one of the major issues for government macroeconomic policy in the countries. Capital * Capital: a produced and durable input, which is itself an output of the economy. It consists of a vast and specialized array of machines, buildings, computers, software, and so on. * Capital has to be produced before you use it. * Growth from the sacrifice of current consumption * Economic activity involves forgoing current consumption to increase our capital. Every time we invest we are enhancing the future productivity of our economy and increasing future consumption. * Capital and private property In a market economy, capital typically is privately owned, and the income form capital goes to individuals. * Capital goods also have market values, and people can buy and sell the capital good for whatever price the goods will fetch. * The ability of individuals to own and profit from capital is what gives capitalism name. * While our society is one built on private property, property rights are limited (taxes and government) * Property rights for capital and pollution * Property rights define how individuals or firms can own, buy, sell, and use capital goods and other property. An efficient and acceptable legal framework for a market economy includes the definition of clear property rights, the laws of contracts, and system for adjudicating disputes. C. THE VISIBLE HAND OF GOVERNMENT. * All goods and services are voluntary exchange for money at competitive market prices that reflect consumer valuation and social costs. * No economy actually conforms totally to the idealized world of the smoothly functioning invisible hand. * Economic imperfections lead to such ills as pollution, unemployment, financial panics, and extremes of wealth and poverty. Governments operate by requiring people to pay taxes, obey regulations, and consume certain collective goods and services. * Government have 3 main economic functions in a market economy: * Increase efficiency (public goods) * Promote equity (taxes) * Foster macroeconomic stability and growth (economic growth) * Efficiency * Perfect competition: Refers to a market in which no firm or consumer is large enough to affect the market price. * Imperfect competition: When buyer or seller can affect a good’s prices. Leads to prices that rise above cost and to consumer purchases that are reduced below efficient levels. Monopolist: a singles supplier who alone determines the price of particular good or service. * Externalities * Externalities (or spillover effects) occur when firms or people impose costs or benefits on others outside the marketplace. * Government regulations are designed to control externalities like air and water pollution damage from strip mining, hazardous wastes, unsafe drugs and foods, and radioactive materials. * Public Goods * Public goods: are commodities, which can be enjoyed by everyone, and form, which no one can be excluded (national defense). * Taxes The government must find the revenues to pay for its p ublic goods and for its income redistribution programs. * All levels of government collect taxes to pay for their spending. * Taxes are the price that we pay for public goods * They are involuntary. * Equity * Markets do not necessarily produce a fair distribution income. A market economy may produce inequalities in income and consumption that are no t acceptable to the electorate. * The reason is that incomes are determined by a wide variety of factors, including effort, education, inheritance, factor price, and luck. To reduce income inequality: * Engage in progressive taxation: taxing large incomes at a higher rate than small incomes. * Transfer payments: which are money payments to people. * Macroeconomic growth and stability * Thanks John Maynard Keynes we know how to control the worst excess of business cycle. By careful use of fiscal an monetary polices, governments can affect output, employment, and inflation * The fiscal polices of government involve the power to tax and the power to pend. * Monetary policy involves determining the supply of money and interest rates. Macroeconomics polices for stabilization and economic growth include fiscal polices along with monetary polices. * Mixed economy: in which the market determines output and prices in most individual sectors while government steers the overall economy with programs of taxation, spending, and monetary regulation. * The rise of the welfare state * Laissez-faire (leave us alone): holds that government should interfere as a little as possible in economic affairs and leave economic decisions to the private decision making of buyers and sellers. Welfare state: is one un which markets direct the detailed activities of day-to-day economic life while government regulates social conditions and provides pension, health care, and other necessities for poor families. * The mixed economies. * The success of market economies may lead people to overlook the important contribution of collective actions. * The tools of economics are indispensable to help societies find the golden mean between an efficient market mechanism and publicly decide regulation and redistribution * The good mixed economy is perforce the limited mixed economy How to cite Trade, Money and Capital, Papers

Being a Stay

Being a Stay-at-Home Stepfather Essay My name is Tom McClain and I am forty years old. I have three beautiful children with my exceptional wife, Jane McClain. Jane and I got married when I was twenty-five and have been figuring out life together ever since. When we started to have kids we both made a mutual decision that Jane was going to work and that I was going to stay home to raise our family. Though stay at home dads are becoming more common it still surprises people when I tell them that being a father is my occupation. Everything from social expectations to policy sets up dads to assume that they shouldnt- or cant- take care of their own kids alone  (Behnson, 2014). Since I do not have a job people have viewed me as a lazy or uncaring father, which is a false stereotype. I have not always been treated well by my peers, but I am proud of what I do and have learned from experience how to showcase that to others. (Question 13). The reason I do not work and my wife provides for the financial support of the family is because I was injured in the marines. The injury was so severe that I was honorably discharged and thanked for my services. A year after the accident Jane and I got married. After the wedding I was better, but my body was going to have harsh aches and pains for the rest of m life. My wife knew this and didnt think it was necessary for me to work. Thus deeming the role of a stay-at-home father. At first I didnt want to give her all of the drudgery, I didnt think it was fair. Once I listened to her point and asked questions on how our situation would work I came to the conclusion that she was right. I wasnt healthy enough to take on the role of income producer. Through our communication we both got the chance to understand each other. That helped us move on to the next chapter in our lives, having children. Jane and I didnt take much time starting a family. Eleven months into our marriage Jane gave birth to our first child, Bryson. Two years later she had twins, Hillary and Devon. After each birth Jane went back to work in less than three weeks. Before Bryson was born I read about ten baby books and talked to other mother I knew for rearing advice. You can say I was little nervous, but as the days turned into weeks I was becoming a pro at being the mom  . My daily routine revolves around my children. In their early stages of life I would do everything for them because of coarse they were not capable of doing anything on their own. Once they started to attend school they could do little tasks that made my job easier, such as, brushing their teeth and getting dressed. This gave me more time to cook breakfast and spend some time with my wife. Now Bryson is thirteen and the twins are eleven. I dont have to spend any time getting them ready for school; they take care of this themselves. The only thing I do for them in the morning is make sure they are awake, cook them breakfast, and then drive them to school. When I return from dropping them off I spend some time my wife before she goes to work. After she is gone I get started on chores around the house. Besides house chores I pay the bills, run errands, care for the lawn, and cook all the meals. When I take care of everything at home I do have hobbies that I enjoy (Question 2). I do get bored of all the chores and errands, but luckily have found some hobbies that keep my interest. I love the water and enjoy just about every water sport there is to offer, but my favorites are kayaking, paddle boarding, and kite surfing. .ua8970e3da2f33feba8dbabec0091f74b , .ua8970e3da2f33feba8dbabec0091f74b .postImageUrl , .ua8970e3da2f33feba8dbabec0091f74b .centered-text-area { min-height: 80px; position: relative; } .ua8970e3da2f33feba8dbabec0091f74b , .ua8970e3da2f33feba8dbabec0091f74b:hover , .ua8970e3da2f33feba8dbabec0091f74b:visited , .ua8970e3da2f33feba8dbabec0091f74b:active { border:0!important; } .ua8970e3da2f33feba8dbabec0091f74b .clearfix:after { content: ""; display: table; clear: both; } .ua8970e3da2f33feba8dbabec0091f74b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua8970e3da2f33feba8dbabec0091f74b:active , .ua8970e3da2f33feba8dbabec0091f74b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua8970e3da2f33feba8dbabec0091f74b .centered-text-area { width: 100%; position: relative ; } .ua8970e3da2f33feba8dbabec0091f74b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua8970e3da2f33feba8dbabec0091f74b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua8970e3da2f33feba8dbabec0091f74b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua8970e3da2f33feba8dbabec0091f74b:hover .ctaButton { background-color: #34495E!important; } .ua8970e3da2f33feba8dbabec0091f74b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua8970e3da2f33feba8dbabec0091f74b .ua8970e3da2f33feba8dbabec0091f74b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua8970e3da2f33feba8dbabec0091f74b:after { content: ""; display: block; clear: both; } READ: Civil Disobedience EssayI usually partake in these activities in the morning but I dont mind going during the day to get some vitamin D from the sun. Plus the kids can be somewhat stressful at times and exercising is a good outlet for me. Spending time outside enjoying nature is one of the most basic ways to help reduce your stress level and boost your immune system, a critical aspect to overall health and well-being  (Vidum, 2011). As well as exercising, I am also involved in numerous events at my childrens school. At first I was self-conscious and didnt want to get involved, but soon realized how ridiculous that was and committed myself to volunteer. I am happy that I did and plan events to make the schools activities more enjoyable for kids. Helping out helps me get out and communicate with others. (Question 7). I was self conscious about helping out at my kids school because in the past I have been treated differently for being a stay-at-home dad and that made me self-conscious. The fact is I am a parent doing what a parent should be doing, and all of the discriminators were not mindful of my role but my gender. Involved fatherhood is and should be considered completely normal. Yet, until very recently, involved dads have been alternately ignored or overly celebrated as doing something exceptional   (Valenti, 2014). Fathers from school found it odd when they overheard their wives mention the amount of projects I was helping with. They would occasionally come up to me and asked, If I was supper dad  , Was joining the moms club  , and similar questions of that sort. Janes father took awhile to accept me. He questioned my manhood and didnt like that his daughter would be the income producer with no help from her husband. He eventually came to realize he was being prejudice and that my job was no cakewalk. Ive had some conflict with people and trying to figure where stay-at-home dads are accepted in this society. I have come to realize there is no point to understand where I fit in because I accept what I do and completely happy with that. I am a great father and have an awesome family that appreciates what I do for them (Question 4,5,6). The mistreatment of others has made me question my role in life, but understanding how to communicate my importance has given my confidence in what I do. I have learned from past experiences to not listen to what others think you are because of your role in life. Stereotyping people to their role is wrong because that isnt fair to the person because every person is unique. Reflection This paper helped me learn a lot about how people from different backgrounds can view certain stereotypes. Not all stereotypes are viewed in a bad way but they are viewed in a way that isnt pleasing to the person being stereotyped. For example, in my paper the father was viewed as a supper hero for doing a duty that was expected of him. It wasnt a bad or mean way to view the stereotype but it didnt make Tom feel any better. The lack of adapting that the father took ruined the relationship between Tom and him before it could even start. Once he changed his mindset, his open-mindedness helped his relationship with Tom grow. The father set aside his intercultural communication differences, which was the best decision he could have made to build the relationship. I am happy that I have a better understanding of how people think towards certain roles, and how that thought is expressed in society. Bibliography: Behnson, S. (2014, June 10). We Need to Start Giving Stay-at-Home Dads More Credit. Retrieved September 23, 2014. Valenti, J. (2014, June 9). Stop congratulating stay-at-home dads for doing their job as parents. Retrieved September 23, 2014. .u7589dfa66b313712822590d7875f8def , .u7589dfa66b313712822590d7875f8def .postImageUrl , .u7589dfa66b313712822590d7875f8def .centered-text-area { min-height: 80px; position: relative; } .u7589dfa66b313712822590d7875f8def , .u7589dfa66b313712822590d7875f8def:hover , .u7589dfa66b313712822590d7875f8def:visited , .u7589dfa66b313712822590d7875f8def:active { border:0!important; } .u7589dfa66b313712822590d7875f8def .clearfix:after { content: ""; display: table; clear: both; } .u7589dfa66b313712822590d7875f8def { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7589dfa66b313712822590d7875f8def:active , .u7589dfa66b313712822590d7875f8def:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7589dfa66b313712822590d7875f8def .centered-text-area { width: 100%; position: relative ; } .u7589dfa66b313712822590d7875f8def .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7589dfa66b313712822590d7875f8def .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7589dfa66b313712822590d7875f8def .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7589dfa66b313712822590d7875f8def:hover .ctaButton { background-color: #34495E!important; } .u7589dfa66b313712822590d7875f8def .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7589dfa66b313712822590d7875f8def .u7589dfa66b313712822590d7875f8def-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7589dfa66b313712822590d7875f8def:after { content: ""; display: block; clear: both; } READ: Rosettanet EssayVidum, T. (2011, February 2). Reduce Stress in the Great Outdoors. Retrieved September 23, 2014.

Benefits of Cloud Computing The WritePass Journal

Benefits of Cloud Computing What is the cloud computing? Benefits of Cloud Computing What is the cloud computing?BenefitsBibliographyRelated What is the cloud computing? Cloud computing is using information technology services outside of your business to support either your entire information technology requirement and needs or just part of it. These services like web hosting are given to users and businesses for a price that it agreed between both parties. This can consist of using cloud storage for data, cloud application hosting and many more, cloud computing allows for a greater pool of resources, hardware and software without the need of the company investing in its infrastructure. Miller (2008) states that ‘the definition of cloud computing is the â€Å"cloud† itself. For our purposes, the cloud is a large group of interconnected computers. These can be personal computers or network servers; they can be public or private.’ Benefits Cloud computing has many benefits such as low cost computers can be used by the user/users to run cloud web-based software and the software itself requires little computer resources. The main bulk of the processing power, disk space and other computer resources that modern software requires are available in the cloud therefore not needed by the user. The cloud also offers the users the ability to have exact specifications of hardware/software to suit the user’s requirements which saves the users money. Better performance on the user’s desktop computers will also be an added benefit as the cloud computer systems will be running the main bulk of the hardware intensive software and the desktop will be free to deal with applications that do not require   lots of computer resources. Lower IT infrastructure costs internally will be another added benefit as the cloud will be dealing with the main bulk of the resources needed meaning fewer servers and computing power internally. Lower software costs will benefit the company, instead of having the software installed on every machine which mean paying for a licence for each machine. The software can be installed on the cloud and every staff member that needs the   software can access the cloud and use it from any of the machine once authorised, this also adds the extra benefit of security by only allowing certain user names and password to have access to the certain parts of the cloud and the software itself. Update efficiency will be easier in the cloud as once you update the software in the cloud every machines that then accesses the cloud will have access to the newest version of the software instead of updating each machines software which saves time and staff labour Few maintenance issues will arise both hardware and software as the hardware and software will be based externally, let’s take hardware for instance with a lower amount of servers internally and   the main bulk of the servers externally doing the processing the maintenance costs will be dramatically decreased and with the software staff will not need to be on hard maintain the software if anything goes wrong as the cloud will have their own staff checking the software is working at its most efficient. Increased computing power Bibliography MILLER, M. Cloud Computing – Web-Based Applications That Change the Way You Work and Collaborate Online. United States of America. Que Publishing. 2008.

Fascinating Black-Footed Ferret Facts

Fascinating Black-Footed Ferret Facts Black-footed ferrets are easily recognized by their distinctive masked faces and resemblance to pet ferrets. Native to North America, the black-footed ferret is a rare example of an animal that went extinct in the wild, but survived in captivity and was ultimately released again. Fast Facts: Black-Footed Ferret Scientific Name: Mustela nigripesCommon Names: Black-footed ferret, American polecat, prairie dog hunterBasic Animal Group: MammalSize: 20 inch body; 4-5 inch tailWeight: 1.4-3.1 poundsLifespan: 1 yearDiet: CarnivoreHabitat: Central North AmericaPopulation: 200Conservation Status: Endangered (formerly extinct in the wild) Description Black-footed ferrets resemble domestic ferrets as well as wild polecats and weasels. The slender animal has buff or tan fur, with black feet, tail tip, nose, and face mask. It has triangular ears, few whiskers, a short muzzle, and sharp claws. Its body ranges from 50 to 53 cm (19 to 21 in), with a 11 to 13 cm (4.5 to 5.0 in) tail, and its weight ranges from 650 to 1,400 g (1.4 to 3.1 lb). Males are about 10 percent larger than females. Habitat and Distribution Historically, the black-footed ferret roamed across the prairies and steppes of central North America, from Texas to Alberta and Saskatchewan. Their range correlated with that of prairie dogs, since ferrets eat the rodents and use their burrows. After their extinction in the wild, captive-bred black-footed ferrets were reintroduced across the range. As of 2007, the only surviving wild population is in the Big Horn Basin near Meeteetse, Wyoming. Diet Around 90 percent of the black-footed ferrets diet consists of prairie dogs (genus  Cynomys), but in regions where prairie dogs hibernate for winter, ferrets will eat mice, voles, ground squirrels, rabbits, and birds. Black-footed ferrets get water by consuming their prey. Ferrets are preyed upon by eagles, owls, hawks, rattlesnakes, coyotes, badgers, and bobcats. Black-footed ferrets eat prairie dogs. USFWS Mountain-Prairie Behavior Except when mating or raising young, black-footed ferrets are solitary, nocturnal hunters. Ferrets use prairie dog burrows to sleep, catch their food, and raise their young. Black-footed ferrets are vocal animals. A loud chatter indicates alarm, a hiss shows fear, a females whimper calls her young, and a males chortle signals courtship. Like domestic ferrets, they perform the weasel war dance, consisting of a series of hops, often accompanied by a clucking sound (dooking), arched back, and frizzed tail. In the wild, the ferrets may perform the dance to disorient prey as well as to indicate enjoyment. The weasel war dance or dooking may be associated with hunting or with play. Tara Gregg / EyeEm / Getty Images Reproduction and Offspring Black-footed ferrets mate in February and March. Gestation lasts 42 to 45 days, resulting in the birth of one to five kits in May and June. The kits are born in prairie dog burrows and dont emerge until they are six weeks old. Initially, the kits are blind and have sparse white fur. Their eyes open at 35 days of age and dark markings appear at three weeks of age. When they are a few months old, the kits move to new burrows. Ferrets are sexually mature at one year of age, but reach peak reproductive maturity at age 3 or 4. Unfortunately, wild black-footed ferrets typically only live one year, although they can reach 5 years of age in the wild and 8 years of age in captivity. Conservation Status The black-footed ferret is an endangered species. It was extinct in the wild in 1996, but downgraded to endangered in 2008 thanks to a captive breeding and release program. Initially, the species was threatened by the fur trade, but it went extinct when prairie dog populations declined due to pest control measures and conversion of habitat to cropland. Sylvatic plague, canine distemper, and inbreeding finished off the last of the wild ferrets. The U.S. Fish and Wildlife Service artificially inseminated captive females, bred ferrets in zoos, and released them in the wild. The black-footed ferret is considered a conservation success story, but the animal faces an uncertain future. Scientists estimate only about 1,200 wild black-footed ferrets (200 mature adults) remained in 2013. Most reintroduced ferrets died from ongoing prairie dog poisoning programs or from disease. While not hunted today, ferrets still die from traps set for coyotes and mink. Humans pose a risk by killing prairie dogs directly or by collapsing burrows from petroleum industry activities. Power lines lead to prairie dog and ferret deaths, as raptors perch on them for easy hunting. At present, the average lifespan of a wild ferret is about the same as its breeding age, plus juvenile mortality is very high for those animals that do manage to reproduce. Black-Footed Ferret vs. Pet Ferret Although some domestic ferrets resemble black-footed ferrets, the two belong to separate species. Pet ferrets are descendants of the European ferret, Mustela putorius. While black-footed ferrets are always tan, with black masks, feet, tail tips, and noses, domestic ferrets come in a wide variety of colors and usually have a pink nose. Domestication has produced other changes in pet ferrets. While black-footed ferrets are solitary, nocturnal animals, domestic ferrets will socialize with each other and adjust to human schedules. Domestic ferrets have lost the instincts needed to hunt and build colonies in the wild, so they can only live in captivity. Sources Feldhamer, George A.; Thompson, Bruce Carlyle; Chapman, Joseph A. Wild mammals of North America: biology, management, and conservation. JHU Press, 2003. ISBN 0-8018-7416-5.Hillman, Conrad N. and Tim W. Clark. Mustela nigripes. Mammalian Species. 126 (126): 1–3, 1980. doi:10.2307/3503892McLendon, Russell. Rare U.S. ferret marks 30-year comeback. Mother Nature Network, September 30, 2011.Owen, Pamela R. and Christopher J. Bell. Fossils, diet, and conservation of black-footed ferrets Mustela nigripes.  Journal of Mammalogy.  81  (2): 422, 2000.Stromberg, Mark R.; Rayburn, R. Lee; Clark, Tim W.. Black-footed ferret prey requirements: an energy balance estimate. Journal of Wildlife Management. 47 (1): 67–73, 1983. doi:10.2307/3808053